Super Bowl Ad Breakdown

For someone that is a sports and media nerd, the Super Bowl can cause a sensory overload at times.  I have documented the advertisements that ran from 30 minutes before kickoff until the final whistle.  The first section is broken down by the breaks, and the second section is the volume of ads that ran from each company.  I also included the promos that NBC incessantly ran throughout the broadcast for comparison.  A 30 second spot ran for an average of about $3.5M this year…I’ll let you do the math from here…

Very interesting to see the huge push from Hyundai, probably the hottest and fastest growing car company in the United States.  The rest of the car world continued an aggressive push, and the Clint Eastwood/Chrysler/Detroit ad is obviously getting the most post-Super Bowl buzz.  All of the beer companies, except Bud Light, seemed to take a bit of a step back, but we also probably saw more movie trailers than we’ve ever seen before. And again, I think we’re crystal clear on the shows that NBC really wants to succeed this spring.

1- Hyundai, GE, Kraft Mac and Cheese, NFL
2- Hulu, Geico, Gillette, Pizza Hut, Safe House movie
3- The Dictator movie, Verizon, Corporado- Old Navy, McDonald’s, Hyundai, Olympics promo
4- Hyundai
5- Bud Light, Audi
6- Pepsi, Hyundai
7- Bud Light, M&M, Best Buy, Apprentice promo
8- Coca Cola, Chevy
9- Bridgestone, Go Daddy, Lexus, Battleship movie
10- Budweiser, Doritos, Chevy
11- GE/Budweiser combo, John Carter movie, TaxAct.com, The Voice promo
12- The Lorax movie, Volkswagon, America’s Got Talent promo
13- H&M, Coca Cola
14- Chevy, Star Wars movie
15- Avengers movie, teleflora.com, Skechers, XBox/NFL Play 60, cars.com
16- Doritos, etrade, GI Joe movie
17- NFL, Xfinity, Honda, Robert J. Debry, Arby’s, Utah Disaster Kleenup (local ad block)
18- Toyota, Hulu, Bud Light, Leno promo
19- The voice promo
20- dodge/Jeep/Chrysler (90 sec)
21- Smash promo, American family insurance, Burt Brothers, Toyota (local ad block)
22- Fiat, Pepsi
23- Toyota, Coca Cola, Oikos Greek Yogurt, 21st Century real estate
24- Acura, GE
25- Budweiser, Bridgestone, NFL fantasy game, The Voice promo
26- NFL, Utah Association of Realtors, Siegfried and Jensen, Applebee’s (local ad block)
27- Honda, Act of Valor movie, MetLife, Smash promo
28- Hyundai, Bud Light
29- Kia, careerbuilder.com, NBC Thursday comedies promo
30- Samsung, The Voice promo
31- Cadillac, Swamp People, Go Daddy, Awake promo

Hyundai – 5
NFL – 5
Bud Light – 4
The Voice Promo – 4
Coca Cola – 3
Chevy – 3
Bridgestone – 2
GE – 2
Hulu – 2
Pepsi – 2
Go Daddy – 2
Honda – 2
Budweiser – 2
Smash Promo – 2
Toyota – 2
Doritos – 2
Kraft Mac and Cheese – 1
Geico – 1
Gillette – 1
Pizza Hut – 1
Safe House Movie – 1
The Dictator Movie – 1
Verizon – 1
Coporado/Old Navy – 1
McDonald’s – 1
Olympics Promo – 1
Audi – 1
M&M – 1
Best Buy – 1
Apprentice Promo – 1
Lexus – 1
Battleship Movie – 1
GE/Budweiser – 1
John Carter Movie – 1
TaxAct.com – 1
The Lorax Movie – 1
Volkswagon – 1
America’s Got Talent Promo – 1
H&M – 1
Star Wars Movie – 1
Avengers Movie – 1
Teleflora.com – 1
Skechers – 1
XBox/NFL Play 60 – 1
Cars.com – 1
Etrade – 1
G.I. Joe Movie – 1
Xfinity – 1
Jay Leno Promo – 1
Dodge/Jeep/Chrysler – 1
Fiat – 1
Oikos Greek Yogurt – 1
21st Century Real Estate – 1
Acura – 1
Act of Valor Movie – 1
MetLife – 1
Kia – 1
CareerBuilder.com – 1
NBC Thursday Comedies Promo – 1
Samsung – 1
Cadillac – 1
Swamp People – 1
Awake Promo – 1
Utah Association of Realtors – 1 (Utah local ad block)
Siegfried and Jensen – 1 (Utah local ad block)
Applebee’s – 1 (Utah local ad block)
American Family Insurance – 1 (Utah local ad block)
Burt Brothers – 1 (Utah local ad block)
Toyota – 1 (Utah local ad block)
Robert J. Debry – 1 (Utah local ad block)
Arby’s – 1 (Utah local ad block)
Utah Disaster Kleenup – 1 (Utah local ad block)

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