Super Bowl Ad Breakdown

For someone that is a sports and media nerd, the Super Bowl can cause a sensory overload at times.  I have documented the advertisements that ran from 30 minutes before kickoff until the final whistle.  The first section is broken down by the breaks, and the second section is the volume of ads that ran from each company.  I also included the promos that NBC incessantly ran throughout the broadcast for comparison.  A 30 second spot ran for an average of about $3.5M this year…I’ll let you do the math from here…

Very interesting to see the huge push from Hyundai, probably the hottest and fastest growing car company in the United States.  The rest of the car world continued an aggressive push, and the Clint Eastwood/Chrysler/Detroit ad is obviously getting the most post-Super Bowl buzz.  All of the beer companies, except Bud Light, seemed to take a bit of a step back, but we also probably saw more movie trailers than we’ve ever seen before. And again, I think we’re crystal clear on the shows that NBC really wants to succeed this spring.

1- Hyundai, GE, Kraft Mac and Cheese, NFL
2- Hulu, Geico, Gillette, Pizza Hut, Safe House movie
3- The Dictator movie, Verizon, Corporado- Old Navy, McDonald’s, Hyundai, Olympics promo
4- Hyundai
5- Bud Light, Audi
6- Pepsi, Hyundai
7- Bud Light, M&M, Best Buy, Apprentice promo
8- Coca Cola, Chevy
9- Bridgestone, Go Daddy, Lexus, Battleship movie
10- Budweiser, Doritos, Chevy
11- GE/Budweiser combo, John Carter movie, TaxAct.com, The Voice promo
12- The Lorax movie, Volkswagon, America’s Got Talent promo
13- H&M, Coca Cola
14- Chevy, Star Wars movie
15- Avengers movie, teleflora.com, Skechers, XBox/NFL Play 60, cars.com
16- Doritos, etrade, GI Joe movie
17- NFL, Xfinity, Honda, Robert J. Debry, Arby’s, Utah Disaster Kleenup (local ad block)
18- Toyota, Hulu, Bud Light, Leno promo
19- The voice promo
20- dodge/Jeep/Chrysler (90 sec)
21- Smash promo, American family insurance, Burt Brothers, Toyota (local ad block)
22- Fiat, Pepsi
23- Toyota, Coca Cola, Oikos Greek Yogurt, 21st Century real estate
24- Acura, GE
25- Budweiser, Bridgestone, NFL fantasy game, The Voice promo
26- NFL, Utah Association of Realtors, Siegfried and Jensen, Applebee’s (local ad block)
27- Honda, Act of Valor movie, MetLife, Smash promo
28- Hyundai, Bud Light
29- Kia, careerbuilder.com, NBC Thursday comedies promo
30- Samsung, The Voice promo
31- Cadillac, Swamp People, Go Daddy, Awake promo

Hyundai – 5
NFL – 5
Bud Light – 4
The Voice Promo – 4
Coca Cola – 3
Chevy – 3
Bridgestone – 2
GE – 2
Hulu – 2
Pepsi – 2
Go Daddy – 2
Honda – 2
Budweiser – 2
Smash Promo – 2
Toyota – 2
Doritos – 2
Kraft Mac and Cheese – 1
Geico – 1
Gillette – 1
Pizza Hut – 1
Safe House Movie – 1
The Dictator Movie – 1
Verizon – 1
Coporado/Old Navy – 1
McDonald’s – 1
Olympics Promo – 1
Audi – 1
M&M – 1
Best Buy – 1
Apprentice Promo – 1
Lexus – 1
Battleship Movie – 1
GE/Budweiser – 1
John Carter Movie – 1
TaxAct.com – 1
The Lorax Movie – 1
Volkswagon – 1
America’s Got Talent Promo – 1
H&M – 1
Star Wars Movie – 1
Avengers Movie – 1
Teleflora.com – 1
Skechers – 1
XBox/NFL Play 60 – 1
Cars.com – 1
Etrade – 1
G.I. Joe Movie – 1
Xfinity – 1
Jay Leno Promo – 1
Dodge/Jeep/Chrysler – 1
Fiat – 1
Oikos Greek Yogurt – 1
21st Century Real Estate – 1
Acura – 1
Act of Valor Movie – 1
MetLife – 1
Kia – 1
CareerBuilder.com – 1
NBC Thursday Comedies Promo – 1
Samsung – 1
Cadillac – 1
Swamp People – 1
Awake Promo – 1
Utah Association of Realtors – 1 (Utah local ad block)
Siegfried and Jensen – 1 (Utah local ad block)
Applebee’s – 1 (Utah local ad block)
American Family Insurance – 1 (Utah local ad block)
Burt Brothers – 1 (Utah local ad block)
Toyota – 1 (Utah local ad block)
Robert J. Debry – 1 (Utah local ad block)
Arby’s – 1 (Utah local ad block)
Utah Disaster Kleenup – 1 (Utah local ad block)

The Guilty Pleasure Show of the Fall: Revenge on ABC

You’re not going to find a more comprehensive or amusing breakdown of the fall and midseason television lineup anywhere on Al Gore’s creation.  An enormous thank you to Dan Brown (@DeebsonTV, http://deebstv.tumblr.com/) for lending his mind-blowing expertise on the topic.

The shows we discussed are listed below…

NETWORK NEW SHOWS (FALL):
Two Broke Girls – Mon, 9/19 – FOX
Terra Nova – Mon, 9/26 – FOX
The Playboy Club – Mon, 9/19 – NBC
New Girl – Tues, 9/20 – FOX
Revenge – Wed, 9/21 – ABC
Suburgatory – Wed, 9/28 – ABC
Up All Night – Wed, 9/14 – NBC
Free Agents – Wed, 9/14 – NBC
Charlie’s Angels – Thurs, 9/22 – ABC
How To Be a Gentleman – Thus, 9/29 – CBS
Person of Interest – Thurs, 9/22 – CBS
Whitney – Thurs, 9/22 – NBC
Prime Suspect – Thurs, 9/22 – NBC
Once Upon a Time – Sun, 10/23 – ABC
Pan Am – Sun, 9/ 25 – ABC
Allen Gregory – Sun, 10/30 – FOX

NETWORK RETURNING SHOWS:
House – Mon, 10/3 – FOX
Parenthood – Tues, 9/13 – NBC
Glee – Tues, 9/20 – FOX
Harry’s Law – Wed, 9/21 – NBC
Modern Family – Wed, 9/21 – ABC
Happy Endings – Wed, 9/28 – ABC
Community – Thus, 9/22 – NBC
Parks and Rec – Thus, 9/22 – NBC
The Office – Thus, 9/22 – NBC
30 Rock – returns – NBC

MIDSEASON NEW -
Alcatraz – Jan 16 – Fox
Touch – March 19 – Fox
The Finder – January 12 – Fox
Napolean Dynamite – Jan 15 – Fox
Breaking In – March 6 – Fox
Smash – Feb. 6 – NBC
The Firm – Jan 8 – NBC
Fashion Star – March 13 – NBC
Are You There, Chelsea – Jan 11 – NBC
Rob – Rob Schneider – Jan 12 – CBS
Work It – Jan 3 – ABC
GCB (Good Christian Belles) – March 4 – ABC
The River – Feb 7 – ABC
Missing – Ashley Judd – March 15 – ABC

Image: http://sharetv.org/shows/revenge

A Late Season Duel with Zach Johnson is Changing the Golf Landscape

Tiger Woods won yesterday…in case you hadn’t heard yet.  Already everyone is debating if it is a big deal or not.  The tournament features a field of only 18 players, the victory doesn’t count as an official PGA victory, and the money earned doesn’t count toward the official PGA money list…and most say that the competition isn’t necessarily playing their best golf because it’s more of a casual, end of the year competition.  Having said all that, why does this feel like a really big deal for Tiger Woods and for golf as a whole?

It has been two years since the greatest golfer of all-time (let’s just say it people…I could put an “arguably” in their or a “one of…” but let’s not try to over-analyze this one…Tiger’s the best of all-time and Jack is going to be 1A when it’s all said and done) won a tournament after the personal life scandal, the injuries, etc.  We know the story.  The guy has struggled for two full years now and many have questioned if he would ever regain his previous form again.  We saw distinct signs of life these last few weeks, but we all kept wondering if he’d actually figure out how to WIN again.  Although Sunday’s victory wasn’t the back nine at Augusta National with Rory McIlroy, Lee Westwood, and Phil Mickelson all in contention, we saw something from Eldrick Woods that we hadn’t seen in some time.  He took control of a golf tournament late in the fourth round, and he won making back-to-back birdies while dueling with a really good player that showed no backing down.

Is Tiger back to his old self then?  I don’t think we can honestly say that until we see him win that Masters (or another major) with McIlroy, Westwood, and Mickelson all lurking, but it is crystal clear (A Few Good Men reference) that we’re moving in that direction.  And based on his post-72nd hole birdie reaction, this win might have meant as much to Tiger as any before.

Image: http://www.newswhip.com/U.S./Golf

The Graham Anderson Show 9.8.11

This is the most extensive Fall TV preview show that you are going to find anywhere on planet earth.  Dan Brown and I cover new shows (first 28 minutes), old shows(28:00 – 40:00), cable shows (40:00 – 45:00), and also provide our Emmy picks (45:00 – 1:00:00….seriously, we went for a full hour…).  Oh, so…remember when Dan Brown said he was going to get a tattoo on the inside of his arm of the Friday Night Lights tag line, “Clear Eyes, Full Hearts, Can’t Lose?”  Well, he actually did it.

The Graham Anderson Show 7.20.11

How are we all going to survive without Tim and Billy Riggins teaching us lessons about life?  The end of a beautiful era came to a close last week, and I wanted to make sure that we sent Friday Night Lights off with a fitting tribute.  Dan Brown, Lauren Schwendiman, Stuart Anderson, Jake Welch, and Brooke Hathaway join me to reminisce about their love affair with Coach Taylor and the Dillon Panthers (…and the East Dillon Lions…I guess…).

What is your favorite episode of all-time?  Which scene got you more emotional than any other in the history of the show?  Which season is your favorite?  Tami or Lyla?  Coach T or Riggins?  Send your thoughts to graham@grahamandersonshow.com or follow the conversation on my Facebook page.  http://www.facebook.com/grahamjohna

Coach Taylor ultimate pep talk – http://nymag.com/daily/entertainment/2011/07/coach_taylor_pep_talk.html

“Hey y’all” Tami Taylor through the years – http://nymag.com/daily/entertainment/2011/07/tami_taylor_yall_montage.html

FNL Oral History – http://www.grantland.com/story/_/id/6766070/clear-eyes-full-hearts-lose

The Graham Anderson Show 6.20.11

Zack Morris (Mark Paul Gosselaar) is a worldwide icon…and Saved by the Bell was the show that defined a generation, my generation.  Why haven’t we seen the artist formerly known as Zack Morris on the silver screen?  Couldn’t you see him in a Jennifer Aniston rom-com?  Wouldn’t you go see that just to see him?  Why did he purely make made for TV movies in the 90s and 2000s?  This among other major TV topics discussed with a favorite of the podcast, Dan Brown, PhD (in TV).  Make sure to check out Dan’s blog: http://deebstv.tumblr.com/

The Graham Anderson Show 4.20.11

If it hasn’t been made clear yet, I love the American Southwest, just like Deangelo Vickers (new Regional Manager of Dunder Mifflin – Scranton) and a well-known Utahn by the name of Philo T. Farnsworth (just the inventor of the television).  Dan Brown, TV guru/extraordinaire, is back by popular demand to talk Will Ferrell on The Office, Season 5 premiere of Friday Night Lights, Season Finale of Parenthood, and a few new shows that you aren’t going to want to miss.

The Graham Anderson Show 2.24.11

Huge shout-out to Utah native Philo T. Farnsworth for inventing the television.  Former NBC Page, current Daily Show Production Assistant, and TV connoisseur/expert, Dan Brown (please refrain from making ridiculous remarks about “The DaVinci Code”), stops by to talk about the absolute must-see TV currently on broadcast and cable.